Wednesday - March 11, 2015

7 LATEST MOBILE TRENDS THAT WILL DOMINATE 2015

Jasmine Bindra
Technology - Mobile Apps - Strategy
The revolutionising technologies have the power to drive themselves towards new advancements at a rapid pace.
The eminent features in the Mobile Apps can provide an omnipresent image to a brand globally. The array of high-end applications intertwined over various platforms increases the usability and accessibility of the mobile industry with these latest trends.

1. NATIVE APPS TAKING A NOSEDIVE
The increase in the use new platforms in the mobile industry will result in decline on Native Apps. The multifaceted options available with hybrid technologies and significant rise of web-based apps will automatically lead to more broader range in the industry. Lower cost with cross platform apps would be an added bonus to a brand. HTML5 will be a paramount technology for organisations delivering web and hybrid applications over cross platforms.

2. PARALLAX SCROLLING
The enterprising and interactive visual will increment the face value of an app. The display on different browsers will be clearly visible. Plus the variety of techniques and methodologies can be used like "playful" design or motivational design to engage users.

(Designers be prepared for extra work!)

3. CLOUD COMPUTING
Enriching user experience with all types of communication services. The transverse nature of data through cloud computing is time and cost effective and can also be accessed from anywhere.. Cloud compatible apps will be more popular with their suitability to not only users but will be a great asset to the enterprising model as well.

4. LOCATION SENSING
Targeting the user's location within few meters is a major breakthrough to provide contextual information and services. Precise indoor location sensing through mobile technology will generate a new league of completely personalised services and information in addition to the current techniques of Wi-Fi, imaging and ultrasonic beacons.

5. MOBILE OPTIMISATION
The importance of mobile optimisation is way past the responsive site or a mobile app on its own. This change is being adapted more elaborately because of the recent launch of a new feature in Google Webmaster Tools called Mobility Usability, which helps user to see how their site is performing on mobile devices and alert them where there is a room for potential improvement. The businesses will soon incorporate specialised content strategy for mobile website users. This all would initiate the need of having a social media strategy in addition to the search engine optimisation.

6. SMART WEARABLE TECHNOLOGY
I can record my shows with my watch! Still confused? 2014 has already witnessed the rise of wearable technologies with Apple Watch or Google Glass or Microsoft HoloLens. But 2015 will take a higher leap with sensor embedded clothing, smart jewelry and On body healthcare sensors. These all manage a communication channel with the mobile apps to create accessibility and further open gates to services in areas like sports, fitness, healthcare, hobbies and fashion.

7. ENTERPRISE MOBILITY MANAGEMENT
Enterprise mobility management will define the future by combining several mobile management, security and support technologies across all OSs on smartphones, tablets and PCs. File synchronisation and sharing will be major focal points for this.
The new Apple/IBM is partnership empowering towards the needs of enterprises, which are presently not met by the App store since they are all saturated with consumer apps.

Is your business ready with these trends ? No? What are you waiting for?


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